Communications

MAPPING HOAX THEMES DURING THE EARLY PPKM DARURAT POLICY IN INDONESIA

Lelita Azaria Rahmadiva — 2024-07-31

The development of information and communication technology has indeed provided convenience in handling Covid-19. On the other hand, this condition has an unexpected impact, namely the infodemic. The infodemic phenomenon is caused by exposure of a large amount of information that allows true and false information to be accessed. It becomes a problem when these hoaxes become a reference for the public in handling COVID-19. This research aims to map the hoax themes that most frequently emerged during the emergency PPRM period, and analyze the causes of hoaxes circulating massively during the pandemic. This study will further discuss hoax themes during the early PPKM Darurat Covid-19 Outbreak Policy from 1st - 12th July 2021. The online qualitative approach is used as a tool to view and analyze this phenomenon. The hoaxes analyzed came from Cekfakta.com which is a hoax verification portal in Indonesia. Hoaxes that were informed on the portal were then collected and analyzed for themes, sources. The results of this research show that social media becomes the main source of hoax circulation. There are three major theme trends that become hoaxes in the early PPKM Darurat in Indonesia, namely politics, health, and religion. There are three things that affect the masiv spread of hoaxes, namely: 1) Community culture, 2) The development of digital technology, 3) Low media literacy. Two recommendations that can be given through this research are digital literacy in society, and the development of tabayyun, namely checking and rechecking information before it is received and distributed.

MODEL PROMOSI KREATIF “AISAS” PADA PERGURUAN TINGGI JARAK JAUH DI INDONESIA DALAM PENINGKATAN REKRUTMEN MAHASISWA BARU

Sri Maulidia Permatasari — 2024-07-31

The existence of higher education in this era of technological disruption causes the practice of higher education to change fundamentally. In the past, higher education was carried out mostly face-to-face or face-to-face, now with the help of technological disruption, the educational process no longer needs to be face-to-face but online. Therefore distance education is directed to be the education of choice in the face of the Industrial revolution 4.0. The Universitas Terbuka as a pioneer of distance learning or education, which from the beginning was founded has implemented a distance learning system. The Universitas Terbuka needs to introduce and interest the public about an education system that is different from the usual one. Here the role of UPBJJ UT as part of the Universitas Terbuka becomes very important. UPBJJ-UT is required to design a promotion plan and create creative strategies in order to attract public interest so as to increase the number of students. Therefore, it is very important to explore in depth various interesting promotional strategies from various UPBJJ-UT in Indonesia. Based on the results of research using a qualitative approach, namely the interview method combined with the AISAS promotion model and the promotion mix, it was found a new promotional design that can be an example and can be applied in all agencies that implement distance education to attract and increase public interest (number of students).

ANALISIS DISONANSI KOGNITIF PEROKOK TERHADAP PRODUKTIVITAS DI USIA PRODUKTIF

Triworo Ardhaniswari — 2024-07-31

Smoking, including cigarettes and other types of tobacco, is harmful to health. Secondhand smoke from cigarettes can be harmful to both active smokers (those who smoke) and non-smokers (those who inhale second-hand smoke). Cognitive dissonance is a feeling of irrationality in which a person finds himself doing something inconsistent with his knowledge or acting contrary to what he believes. In this study, methods were used to define the qualitative method. This research focused on determining smoking behavior and production during the productive years. Surveys were used to collect data. The interview method of data collection is done by asking a series of questions related to the research. “Differential Effects of Tobacco Exposure During Manufacturing on Productivity'' shows the relationship between smoking and productivity during manufacturing. According to the results of studies included in this study, it was revealed that smokers experience cognitive dissonance. to. The gap between knowledge about the negative effects of smoking and current smoking behavior may hinder their performance.

REPRESENTATION OF MODERN SOCIETY IN THE LYRICS OF "BERANI BERSUARA" BY LALEILMANINO AND JKT48: A STUDY OF POP MUSIC FROM THE CULTURAL STUDIES APPROACH

RA Marizka Andyanita — 2024-07-31

This study examines the collaboration between Laleilmanino and JKT48 in the song "Berani Bersuara," which was released on May 27, 2022, as part of a digital literacy campaign by the Ministry of Communication and Information Technology (Kemenkominfo) and the National Digital Literacy Movement (GNLD) Siberkreasi. The song aims to educate young people about communication ethics on social media. In the context of globalization and technological development, cyberculture and social media have become integral parts of social and political interaction, allowing for widespread dissemination of information and expression, while also presenting challenges such as hoaxes and unethical behavior. Using Wilhelm Dilthey's hermeneutic approach and cultural studies, this research analyzes how the lyrics of "Berani Bersuara" represent social critique against the unwise use of social media. Secondary data from various sources were used to support this analysis. The findings indicate that the song advocates for wise and responsible communication in the digital world, aligning with the government's digital literacy program. The song also serves as a medium to convey social criticism, encouraging awareness and positive changes in social media users' behavior. This study affirms that pop music can be an effective tool for conveying social messages and supporting digital literacy campaigns, demonstrating the power of pop culture in influencing the views and behavior of young people in the modern era.

Keywords:

Cultural Studies, Hermeneutics, Digital literacy, Communication ethics, Cyberculture, Social critique.

MASTERS OF THE NARRATIVE: CULTURE AND POWER IN GLOBAL MEDIA’S TAKE ON PALESTINE-ISRAEL CONFLICT

Meranti Meranti — 2024-07-31

The study explores how major international media outlets craft and convey narratives, with a focus on Al Jazeera, BBC, and CNN. Grounded in Edward Said's "Orientalism," the research aims to unveil the cultural nuances and power relations inherent in the portrayal of this longstanding geopolitical conflict. Objectives: Examine Cultural Narratives: Analyze how cultural narratives are constructed and communicated by Al Jazeera, BBC, and CNN in their coverage of the Palestine-Israel conflict. Uncover Power Dynamics: Investigate the manifestation of power relations within editorial decisions and narrative framing by these global media giants. Evaluate Narrative Mastery: Assess the degree to which cultural biases and power dynamics influence the editorial stance of Al Jazeera, BBC, and CNN in the context of the conflict. Methodology: Utilizing a qualitative content analysis approach, this research will scrutinize a diverse sample of articles, videos, and social media content from the chosen outlets. Thematic analysis will be applied to identify recurring cultural themes and power dynamics, allowing for a comparative examination across the media landscape. Key Results: Anticipated findings include insights into how each outlet masterfully constructs cultural narratives, an understanding of power dynamics influencing editorial decisions, and an exploration of how user engagement further shapes the narrative landscape. By unravelling the intricate dynamics of media influence, this study contributes to a nuanced comprehension of the complex interplay between culture and power in global media's representation of the Palestine-Israel conflict.