The Influences of Knowledge, Social Media on Entrepreneurial Interest in State University Jakarta
Abstract
Indonesia faces serious challenges as the population growth is not proportional to the available job opportunities, resulting in an increasing unemployment problem. In the context of entrepreneurial intention, entrepreneurial knowledge and social media usage are significant factors in shaping entrepreneurial spirit, which is expected to be improved through research to contribute to the country's economic growth. This study examines the relationship between entrepreneurial knowledge, the use of social media Instagram and TikTok, and entrepreneurial interest among students of the Faculty of Economics, State University of Jakarta. Using descriptive verification method and Structural Equation Model (SEM) analysis using Partial Least Square (PLS-SEM), the results show that entrepreneurial understanding and activities on social media affect students' interest and decision in entrepreneurship. The decision to engage in business also plays an important role in generating entrepreneurial interest and mediating the relationship between variables in Faculty of Economics students.
References
Wahyuni, Kristin. (2021). The Effect of Entrepreneurship Knowledge, Family Role, and Social Media on Entrepreneurial Interest with Self Efficacy as a Mediator Variable. Journal of Economic Education, 10(2), 220-228. https://doi.org/10.15294/jeec.v10i2.52216
Purwanto, Agus. (2021). The Role of Social Media Use and Family Environment on Student Entrepreneurship Interest in Private Universities. Journal of Industrial Engineering & Management Research, 2(6), 33-43. https://doi.org/10.7777/jiemar
Wahyuningsih, Putri. (2020). The Effect of Entrepreneurship Education, Motivation, and Self-Efficacy on Entrepreneurial Interest in Students of the Faculty of Economics, State University of Jakarta. Journal of Industrial Engineering & Management Research, 1-24. https://dx.doi.org/10.2139/ssrn.3645927
Chitra, Aura. Yohana, Corry. (2023). The Effect of Income Expectations, Entrepreneurial Knowledge, and Use of Social Media on Entrepreneurial Interest (Case Study of Students of the Faculty of Economics, State University of Jakarta). Journal of Economics & Business Ventura Terkini, 1 (3). https://scholarsnetwork.org/journal/index.php/ijeb
Islamiah, Lutfiah. (2020). The Effect of Entrepreneurial Knowledge, Entrepreneurial Motivation, and Family Environment on Entrepreneurial Interest of Jakarta State University Students. Journal of Industrial Engineering Management Research https://dx.doi.org/10.2139/ssrn.3637361
Aulia, Meidy. Badawi, Ahmad. (2023). The Effect of Entrepreneurship Education, Use of Social Media, Availability of Information, on Entrepreneurial Interest of FEB Unhar Students with Self Efficacy as a Moderating Variable. Journal of Economics and Management, 1 (1). https://doi.org/10.54209/iem.v1i01.2
Anjani, Ananda. (2023). The Effect of Entrepreneurial Knowledge and Entrepreneurial Motivation on Entrepreneurial Intention Mediated by Social Media Utilization. Journal of Management and Technology, 1(2). https://doi.org/10.56442/rttm.v1i22.7
Aputra, Angri. (2022). The Influence of Entrepreneurial Knowledge, Social Environment, and Social Media, on Entrepreneurial Interest of Entrepreneurship UKM Students at Muslim Indonesia University. Journal of Master of Management, Muslim Indonesia University, 9(1). https://doi.org/10.52103/jtk.v9i1.875
Prasetio, Tio. (2020). Analysis of the Effect of Social Media Use, Intrinsic Motivation, and Entrepreneurial Knowledge on Student Entrepreneurial Interest. Serasi Journal published by the Secretarial Study Program, 18 (1). http://dx.doi.org/10.36080/js.v18i1.1040
Aisyah, S., Rahmani, N., & Hasibuan, S. (2023). The Effect of Entrepreneurship Knowledge, Motivation, Family Environment and Social Media on Muslim Student Entrepreneurial Interest. Journal on Education, 5(4). https://doi.org/10.31004/joe.v5i4.2131
Nazilah, Indiyani Sa'idhatun. Dewi, Retno Mustika. (2023). The Effect of Using Instagram Social Media and Entrepreneurship Knowledge on Entrepreneurial Interest of Students of Sma Negeri 1 Driyorejo. Journal of Economic Education: Scientific Journal of Education, Economics and Social Sciences 17 (2). https://doi.org/10.19184/jpe.v17i2.42618.
Indraswati, D., Hidayati, V. R., Wulandari, N. P., & Maulyda, M. A. (2020). The Effect of Social Media Use and Family Environment on Entrepreneurial Interest of PGSD Students at Mataram University. Journal of Entrepreneurship Education Economics, 9 (1). https://doi.org/10.26740/jepk.v9n1.p17-34
Rahayu, F. R., & Hastuti, M. A. S. W. (2023). The Effect of Social Media Use and Entrepreneurial Knowledge on Entrepreneurial Interest of Students of the Economic Education Study Program at Bhinneka Pgri University Tulungagung Academic Year 2022/2023. Economina Journal, 2 (8). https://doi.org/10.55681/economina.v2i8.716
Salsabila, P. A. N., & Wibowo, A. . (2023). The Effect of Entrepreneurial Knowledge and Social Media on Entrepreneurial Intention of Jakarta State University Students. Mufakat: Journal of Economics, Management and Accounting, 2(4), 67-89. https://doi.org/10.572349/mufakat.v2i4.819
