A Literature Review Case Study Of Pt Xyz Strategy Implementation Seen From The Business Feasibility Study Aspect
Abstract
PT XYZ is an e-commerce startup company in the clothing sector that was successful in its time.
In carrying out its business, PT However, all these efforts were hit by the COVID-19 pandemic
which ultimately resulted in PT XYZ experiencing the closure of operations and liquidation. The
research tries to analyze the PT XYZ case study from business feasibility study aspects such as
financial, marketing, technical and legal aspects using the literature study method. By carrying out
this research, it is hoped that it will help business people make smarter and more measurable
decisions in developing their business. From the research results, it shows that overall, PT XYZ
has taken strategic steps in financial, marketing, technical and legal aspects to increase its business
viability. However, the impact of the COVID-19 pandemic shows the importance of careful
financial planning and flexibility in dealing with crises
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