A Consumer Decision Analysis Using QRIS as a Digital Payment Tool
Abstract
Digital technology has experienced rapid development in the last few decades. Increasingly developing technology has also entered the realm of finance and payment systems. A digital-based payment system can make it easier for people to meet their diverse needs and live their lives more effectively and efficiently. In the digital payment system, there are non-cash (cash) and cash (cash) payments. Non-cash digital payment methods (cashless) are one type of payment that is popular with the public because they can minimize the spread of viruses through money intermediaries, one of which is the use of the Indonesian Standard Quick Response Code (QRIS). This research aims to analyze consumer decisions to use QRIS as a digital payment tool. The sample in this research was 100 respondents. This research uses quantitative methods with descriptive research type. The sampling technique uses non-probability sampling using purposive sampling technique. The method used in data collection was a questionnaire with a Likert scale and data processing used SPSS 29 software to carry out validity testing of an instrument. Validity tests were carried out on the indicators in the online questionnaire which had been filled in by respondents.
Keywords: Consumer Preferences, QRIS, Consumer Behavior
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