Nabilah Afifah Rasya, Osly Usman, & Muhammad Fawaiq. (2024). The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron). International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1), 2569-2558. https://doi.org/10.21009/ISC-BEAM.012.196