NABILAH AFIFAH RASYA; OSLY USMAN; MUHAMMAD FAWAIQ. The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron). International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), v. 2, n. 1, p. 2569-2558, 13 Aug. 2024.