Natalie, Felicia, Rini Anggriani, and Lady Faerrosa. 2024. “THE INFLUENCE OF BRAND AWARENESS AND BRAND ASSOCIATION ON NETFLIX BRAND EQUITY THROUGH BRAND LOYALTY”. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2 (1), 1840 -58. https://doi.org/10.21009/ISC-BEAM.012.124.