1.
Heny Andria, Shalma A, Usman O. Analysis of the Influence of Interactive Communication, Consumer Preferences, and Promotional Effectiveness on Purchasing Decisions on the Shopee Live Streaming Features. isc-beam [Internet]. 2024Feb.17 [cited 2026Apr.23];1(1):235-47. Available from: http://103.8.12.212:33180/unj/index.php/isc-beam/article/view/42808