http://103.8.12.212:33180/unj/index.php/jbmk/issue/feed 2024-08-15T15:03:55+07:00 Titis Fatarina Mahfirah, S.E., M.S.M titisfatarinamahfirah@unj.ac.id Open Journal Systems <p style="text-align: justify;">Jurnal Bisnis, Manajemen dan Keuangan is a journal in the field of management which is published by the Faculty of Economics, Universitas Negeri Jakarta, and has been registered on &nbsp;<a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1592808557&amp;1&amp;&amp;" target="_blank" rel="noopener">E-ISSN 2722-9742</a> since June 2020. This journal publishes business, <a title="pafimemet.org" href="https://pafimemet.org/" target="_blank" rel="noopener">pafimemet.org</a> management, and finance articles on the key aspects of planning, managing resources, control, and motivation. <span class="Y2IQFc" lang="en">Previously this journal was published twice a year. By 2021 the number of publications is 3 issues per year.</span></p> <p style="text-align: justify;">&nbsp;</p> <p><strong>Secretariat:</strong><br>Kompleks Universitas Negeri Jakarta. Gedung M, Kampus A Fakultas Ekonomi Universitas Negeri Jakarta, Jl. Rawamangun Muka Jakarta Timur 13220 Telp. 021-4721227 E-mail: jbmk@unj<a title="pafimemet.org" href="https://pafimemet.org/" target="_blank" rel="noopener">.</a>ac<a title="dajjal.us" href="https://dajjal.us/" target="_blank" rel="noopener">.</a>id</p> http://103.8.12.212:33180/unj/index.php/jbmk/article/view/48905 2024-08-15T15:03:55+07:00 Yerizal Yerizal jr.chang08@gmail.com

<p><strong>ABSTRAK</strong></p> <p>Riset ini bertujuan untuk menganalisa pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen yang memanfaatkan platform e-commerce Shopee. Penelitian ini mengambil sampel dari responden yang merupakan generasi Z di Kabupaten Solok Selatan Provinsi Sumatera Barat. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada 100 generasi Z di Solok Selatan &nbsp;yang pernah berbelanja di Shopee atau memiliki aplikasi Shopee dalam lima tahun terakhir. Data yang diperoleh dianalisis dengan menggunakan regresi linear berganda. Hasil uji parsial (uji t) menunjukkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen karena memiliki nilai signifikansi (t _hitung&lt;0,05).Temuan dari pengujian F menunjukkan bahwa harga dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap tingkat kepuasan konsumen, yang dinyatakan dengan nilai F yang kurang dari 0,05</p> <p>&nbsp;</p>

2024-08-15T00:00:00+07:00 Copyright (c) http://103.8.12.212:33180/unj/index.php/jbmk/article/view/48705 2024-08-15T10:51:29+07:00 Monic Havifa monichvf28@gmail.com

<p><em>The purpose of this study is to determine the effect of destination image, perceived value and service quality on tourist interest and tourist intention to revisit Taman Ismail Marzuki. This study uses SEM (Structural Equation Modeling) for quantification. Primary data was collected through a questionnaire using a Likert scale. The sample characteristics of this study are people aged 17-35 years who visited Taman Ismail Marzuki located in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data analysis was conducted using SPSS software and AMOS version 26 and the sample selected to test all variables was 228 participants. The results showed that destination image has no significant effect on tourist satisfaction. Perceived value has a positive and significant effect on guest satisfaction. Good service is very useful and helpful for tourists. Visual location has a positive effect on repeat visits. The results found no significant effect on revisit intention. Service quality has no significant effect on repeat visits, while tourist satisfaction has a positive effect on repeat visits.</em></p> <p><strong><em>Keyword: </em></strong><strong><em>Destination Image, Perceived Value, Service Quality, Visitor Satisfaction, Revisit Intention</em></strong></p>

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