Krissanya, N., and Y. A. Widyaningsih. “IMPLEMENTATION OF CORPORATE BRAND IDENTITY MATRIX IN BUILDING CORPORATE BRAND IDENTITY”. JRMSI - Jurnal Riset Manajemen Sains Indonesia, Vol. 14, no. 01, Apr. 2023, pp. 1-8, doi:10.21009/JRMSI.014.1.01.